Recent Banking Survey – Missed Opportunity to Improve Customer Experience February 19, 2009
Posted by Ian Louw in Analysis & Research, BPM, CRM.Tags: BFSI, BPM ROI, Business Performance Management, Business Strategy, Customer Service, Gartner, Increased Revenues, Market Trends, Pegasystems, Process Performance Management
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The following paragraphs are extracts from a recent survey done by Pegasystems into how the banking industry are not meeting the service expectations of their customers.
…more than half of those questioned feel poorly served or informed by their banks. Yet 78% said it was important or essential that their bank knew and understood the customer as an individual with specific needs.





